Cornwall and the Isles of Scilly LEP: Developing a comms strategy and delivery to resonate with a private sector audience
Cornwall and the Isles of Scilly LEP is a private sector led partnership between the private and public sectors which drives the economic strategy for the area, determining local priorities and undertaking activities to drive growth and the creation of local jobs.
Our project began with a review of the communications strategy and a brief to take it in a direction which focused on clear audiences, and used communications as a tool to support delivery. We moved away from ad-hoc communications and instead focused on organisational objectives, helping to support the delivery of projects such as Floating Offshore Wind and Spaceport.
Sandow Studio now delivers LEP communications through a campaign-based approach, with specific objectives, clear goals and a structured plan. We also engage more regularly with local audiences, with a month to month newsletter, director blogs, film to engage audiences on projects, investment press and social media.