A creative approach to commercial opportunities


We believe in the power of a creative approach to commercial opportunities and challenges. We deliver through a creative lens, grounded in commercial experience and oriented for business outcome.


Marketing consultancy

We work closely with businesses and engage in a way best suited to their context. We are trained in design thinking, but also can take a more informal approach to gaining the full picture of the business and its challenges and opportunities before translating commercial objectives into a marketing approach.

We help you establish what marketing and brand execution needs to look like for you, and delivering sustainable, effective and cost-effective marketing for your business.


Marketing delivery

We take a production-style approach to campaigns and projects, starting with your business objectives and establishing the most impactful way to reach your audiences. We realise projects from concept inception through to results, from strategy to planning, resourcing and delivery.


We don’t just set the strategy, we also make sure it’s implemented. We are experienced at structuring and recruiting marketing and communications teams, and briefing and managing outsource freelancers and agencies.

We’re not limited in the tactics and solutions we use, instead connecting with specialist expertise within our network when needed.


Services often include:

  • Marketing strategy and delivery
  • Business transformation projects
  • Brand positioning, development and realisation
  • Integrated marketing campaigns
  • Strategic communications


Sandow Studio is established on the belief of using the right experts for the job. We respect expertise and we bring the right individuals, partners or agencies around the table as they’re needed. Headed by Katie Sandow who sets the strategic direction and plan, commissions, manages and coordinates delivery, it is a network of trusted specialists who we can collaborate with to deliver campaigns and tactics.


Production house

Our production-style approach to delivery means resourcing is bespoke for each client, and really built around the needs of your project. Clients only pay for the time and resources you need, making it cost-effective and efficient, while our project co-ordination keeps coherence, consistency and focus on the end goal. We know a creative approach can deliver the best solutions, helping clients stand out to your audiences. We also know how far you can get with a diverse set of people and thinkers around the table!

About us

Katie Sandow gained her marketing experience in commercial SME contexts, focusing on using marketing as a tool to support the delivery of business objectives. Katie worked in commercial and marketing roles with businesses in fishing, finance and investment before moving into food, drink and hospitality. As a business consultant and interim Marketing Director she has worked with a diverse range of clients in B2C and B2B, from tech to restaurants to FMCG.


Katie’s talent lies in bringing creative thinking to business opportunities. She specialises in marketing from a commercial perspective, distilling objectives into creative campaigns and projects in collaboration with the right people. Katie is also a non-exec director with Wales Golf, the national body for golf in Wales.



  • 2022 European Institute of Design (IED Barcelona): Design thinking for business transformation 
  • 2022 Cardiff Metropolitan University: 20Twenty Leadership and Business Growth Programme (Level 7) 
  • 2015 Chartered Institute of Marketing: Professional Diploma (Level 6)
  • 2011 Cardiff University: BA Joint Honours French and Spanish (Level 6)

The Marketing Forum

In 2018 Katie set up The Marketing Forum, a professional development network for SME marketers, communicators and creatives. This project supports those working in SMEs to have better access to informal professional development opportunities and to enable the development of their network of peers.

Learning and collaboration underpin the network, and Katie interviews professionals and people of interest for The Marketing Forum podcast and live events.  Find Out More